Google Analytics shows you the full customer picture across ads and videos, websites and social tools, tablets and smartphones and now WIFI Access. SplashAccess has now developed a plugging that allows you to tag each individual MAC address and view the data through online on the Google Analytical portal.
By adding campaign parameters to your WIFI landing page URLs, you can identify the campaigns that send traffic to your site. When a user clicks a referral link, these parameters are sent to Google Analytics, so you can see the effectiveness of each campaign in your reports.
For example, you could use campaign parameters to find out if more users arrive at your download page in an app marketplace from an in-app ad or a search ad. You could also use WIFI campaign parameters to find out how many users come to your Splash Page and made a purchase on your website.
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